There are a couple of easy ways to integrate your campaign tools with Facebook in order to promote your campaign on social media. Whenever you create a new campaign tool, you'll see an option under the View tab to Activate on Facebook:
Clicking the Activate on Facebook link will take you to a page where you can access a Facebook Share Link or Embed on a Facebook Page Tab. On this page, you can also style the tool to integrate with your current Facebook branding.
Add a Facebook Page Header
The option to Add a Facebook Page Header is the first thing you'll see at the top of the Facebook activation page. This allows you to reproduce the cover at the top of your organization's Facebook page on your campaign tool form by entering the link to your Facebook page:
This header is fully functional, so visitors will be able to Like your page and Learn More directly from the campaign tool:
Add a Facebook Share Image
Under Add a Facebook Share Image, you have the option to upload an image that will appear with the link to your campaign tool form whenever it gets shared. Simply choose a file from your computer, click the Upload button, and click Save:
To ensure image quality, upload square images (600px x 600px) in jpg, png, or gif format. When your link is shared, it will look something like this:
Once you've got your images linked and uploaded, you're ready to access your Facebook Action Form. This link is mobile-friendly and ideal for sharing:
Just copy the link to share it on your Facebook page, in a text message, and all over social media. Your header will not appear on this version of the form. Instead, this link creates a clean, simple tool form that looks great on mobile and smoothly reproduces a Facebook look and feel:
You can also
The second option you'll see at the bottom of your Facebook Activation page allows you to embed campaign tools directly into a Facebook page tab. You'll be able to do this with one tool at a time as Facebook only allows one custom Take Action tab per page.
- Have more than 2000 Likes, or
- Be managed by whitelisted apps
All set with those permissions? Then just click the link to Add to Facebook Page. You'll be taken to a screen that prompts you to select which page you'd like to add a tab to:
If you click Add Page Tab and get an error message, you'll know you have more work to do on the Facebook development end. Learn more about setting up custom tabs on Facebook.
If you've got your tab permissions set up correctly, your campaign tool will now appear as a Take Action tab on your organization's Facebook page:
When you share links to this tab, your supporters will have to already be on Facebook, or they will be prompted to login to access the tab. For this reason, the Take Action tab is a great feature for organizations that already have a large Facebook following.