A Thank and Spank campaign allows you to create conditional content for targeted decision-makers based on whether they support or oppose your organization's efforts (and, of course, more broadly, the principles of truth, justice, and freedom).
If you'd like to use our Thank and Spank feature please let us know at firstname.lastname@example.org and we'll enable this new feature on your dashboard.
To set up a Thank and Spank campaign using your Email Tool, follow these steps:
Step 1: Go to your campaign tool's Basic Configuration screen under the Edit tab, and scroll down to Optional Settings. Click the checkbox to Enable "thank and spank" targeting. Click Save & Next at the bottom of the page to activate your new setting:
You'll want to have multiple targets selected to allow your supporters to both Thank and Spank.
Step 2: When you click Save, you'll be taken to your campaign tool's Content tab. Scroll down to the Target Content section. Here you'll see the Email to Targets field that is usually configured on this page, now including a few additional Rule settings:
Under the Your message field, add a message specific to the targets you will set up under the Rule settings. The example above is configured as a Thank You message for targets who support your campaign efforts.
Step 3: Set up a Rule for who this message will be directed at based on the following settings:
Step 4: Add conditional content for a second target by clicking that friendly blue Add another item button just between the Rule fields, and repeat steps 2 and 3:
Although we call this Thank and Spank, you can have more than two types of conditional content here. For example, if it was 1973 and you wanted to criticize the Nixon administration's support of the coup in Chile, you could have a set of 3 conditions that direct supporters to:
(1) criticize Nixon with a message conditioned by the rule Representative Name Is Richard Nixon,
(2) thank Democratic reps who oppose U.S. support of the coup with a message conditioned by the rule Party Is Democratic,
(3) ask Republicans to withdraw their support for Nixon's administration with a message conditioned by the rule Party Is Republican.
Step 5: Once your conditional messages are in place, click Save & Continue at the bottom of the Content page.
On the Preview page, you can now click on a target to see an Email Preview. This will help you confirm that the right emails are being associated with the right targets:
Step 6: Test your action throughly to be sure that your Thank and Spank messages are set up the way you want them!