A Thank and Spank campaign allows you to create conditional content for targeted decision-makers based on whether they support or oppose your organization's efforts (and, of course, more broadly, the principles of truth, justice, and freedom).
To set up a Thank and Spank campaign using your Calling Tool, follow these steps:
Step 1: Go to your campaign tool's Basic Configuration screen under the Edit tab, and scroll down to Optional Settings. Click the checkbox to Enable "thank and spank" targeting. Click Save & Next at the bottom of the page to activate your new setting:
Also note that you'll want to have multiple targets selected to allow your supporters to both Thank and Spank.
Step 2: When you click Save, you'll be taken to your campaign tool's Content tab. Scroll down to the section labeled Call to targets. Here you'll see the Introductory Voice Message that is usually configured on this page, now including a few additional Rule settings:
Step 3: The default Introductory voice message that is usually included in the Calling Tool is already in place for Thank and Spank. What you need to add here is the message specific to the targets you will set up under the Rule settings. This conditional message will then be read aloud to your supporters when they are calling their rep:
Step 4: You'll set up a Rule for who this message will be directed at based on the following settings:
Step 5: Add conditional content for a second target by clicking that friendly blue Add another item button just between the Rule fields, and repeat steps 3 and 4:
Although we call this Thank and Spank, you can have more than two types of conditional content here. For example, if it was 1973 and you wanted to criticize the Nixon administration's support of the coup in Chile, you could have a set of 3 conditions that direct supporters to:
(1) criticize Nixon with a message conditioned by the rule Representative Name Is Richard Nixon,
(2) thank Democratic reps who oppose U.S. support of the coup with a message conditioned by the rule Party Is Democratic,
(3) ask Republicans to withdraw support of Nixon's administration with a message conditioned by the rule Party Is Republican.
The result of putting several conditions in place is that if you are having a supporter daisy-chain through multiple calls to targets, they will receive the relevant message preparing them for each call.
Step 6: Once your conditional messages are in place, click Save & Continue at the bottom of the Content page.
Step 7: Test your action throughly to be sure that your Thank and Spank messages are set up the way you want them!