When you’re setting up a New/Mode tool, you’ll see the term Targets coming up a lot. A Target is a decision-maker (politician, union rep, CEO) that is the focus of your campaign, and the recipient of the emails, calls, letters, faxes, and tweets sent by your supporters using our campaign tools.
We offer a few different options for how you can identify and set up the targets of your campaign, as well as some really cool features that allow you to automatically personalize the content your supporters send to targets:
Location-based Targets are automatically determined by the address information that your supporter enters into a campaign tool. Our location-based targeting feature identifies the local representatives most relevant to your supporters and directs emails, tweets, calls, and faxes to the appropriate email addresses, Twitter accounts, and phone numbers.
While New/Mode’s databases cover a lot of public political representatives, we know that your campaign might be targeting union reps, boards of directors, or media influencers. Custom Targets allow you to target any individual or organization with publicly available contact details, and to add you own database of target information to our system.
Fallback targets are contacts that will be automatically used if an email, Tweet, call, or fax gets bounced back or if a supporter doesn’t have a representative associated with their address. We use fallback targets to make sure that a supporter can complete an action no matter what!
Once an action by a supporter has found its target, our campaign tools can personalize communications by automatically entering the target’s name into salutations and other email/tweet/fax content. We do this by using personalization tokens.
Many of our tools are set up to include the names of targets by default:
You can use the token browser under a message field to add different tokens, like say if you want the salutation to read “Dear Prime Minister Trudeau,” rather than “Dear Justin.”