When you’re setting up the Basic Configuration of a campaign tool, you’ll be asked to enter the Primary Targets of your campaign.These targets will be the recipients of the emails, Tweets, calls, and faxes sent by your supporters.
This applies to all our tools except for the Letters to Editors Tool, which targets newspapers.
Under Custom Targets, you can add targets not accessible through our current database like, for example, university administrators or the board of directors for a major corporation.
You have two options for entering custom target information: you can import a CSV file, or define custom targets manually:
Import a CSV File
A CSV file is a file of organized data. The kind of data we’re looking for on your custom target CSV is stuff like names and contact information for the decision-makers that you want to target:
- ‘full name’,
- at least one form of contact information - 'phone', 'fax', 'twitter', or 'email',
- 'jurisdiction', which helps the tool differentiate between targets that have the same names in your custom data.
Beyond these data fields, you can define as many lookup columns as you like to make it easy for your supporters to connect with the most relevant targets.
We’ve provided a link to a Google Sheets template that you can work from if you don’t already have one set up (2).
To import a CSV file, enter the URL for a web-reachable CSV into the URL for Custom CSV Data Source field (1), and click Import (3):
Not sure how to create a web-accessible CSV file? Check out our walkthrough here.
Define Custom Targets
To define custom targets manually, first select the number of targets you want to define under the Custom Target Source menu. Text fields for entering custom target information will then appear below the menu:
For each custom target, you will have to enter the full name, jurisdiction (optional), position, party, and email address (or Twitter handle, or phone/fax number):
Don’t forget to click Save & Next at the bottom of the Basic Configuration page to save your custom targeting choices! This is particularly important after you’ve successfully uploaded a CSV file or entered a bunch of custom target data!
Interested in setting up Location-based Targets? Find out more here!