One of the best ways to find out if your online campaign efforts are leading to results is to track "goals" in Google Analytics. Goals will tell you about a supporters behaviour prior to taking an action (or completing a conversion) on your New/Mode tool.
The easiest goal type to use is the URL destination goal – it tells Google that when a visitor arrives on a specific page (such as a thank you page), a goal has been completed
A thank you page is important when it comes to tracking conversions using Google Analytics or Facebook Pixels. You can also redirect your New/Mode Engagement Tool to your own specific Thank You page. The Thank You page acts as your 'destination url' when setting up your google analytic goals.
Click here to learn how to connect your New/Mode Engagement Tools to your Google Analytics account. You can also use the same settings to set up your Google Tag Manager account with the New/Mode Engagement Tool.
To track action conversions with Google Analytics, you have to create/set goals in your Google Analytics account.
What is a goal in Google Analytics?
Using values for goals lets you focus on the highest value conversions, such as when a supporter takes an action using the New/Mode Engagement Tool on your website. Goals measure how well your campaign fulfills your target objective.
Defining goals is a fundamental component of your digital analytics measurement plan. Watch this video to learn more about goals.
Important: When setting up your Goals on google analytics, you will require a 'destination url' - your Thank you page should be your 'destination url'.
The Thank You page is where supporters land after taking action on your website/Engagement Tool.
You can also track the conversions of your Facebook Ads if you are using Facebook to advertise your campaign. Google's Campaign URL Builder allows you to easily add campaign parameters to URLs so that you can track Custom Campaigns in Google Analytics. This means you can find out how many supporters coming from your Facebook Ads are using the engagement tools.
Note: Facebook Ad Manager also gives you the option of adding tags to your URL.
To learn more about tracking the conversions of your Facebook Ads, click here.
This article explains how to create your Facebook Pixel, add the base code to your website, and add its event code to specific pages on your website.
Facebook pixels provide different event (conversion, leads, e.t.c.) codes that can be added to your Thank you page. These codes help track specific conversions from specific pages on your website.
Google Tag Manager
You can also add Facebook Pixels to our tool by adding the pixel to your google tag manager.
For any other questions about tracking conversions for your New/Mode campaign email firstname.lastname@example.org.