Please review our LTTE best practices for useful tips before you start your first tool
Step 1: Follow the steps to create a campaign.
Step 2: From your campaign’s menu, select “Create a Letter to the Editor Tool”.
Step 3: Enter a title for your campaign.
TIP: This will be the public on your action page, so make it a compelling call to action.
Step 4: Select your country of target
Step 5: Select whether you prefer auto-approval to be on or off - it's a good idea to keep it off during set up to ensure you don't accidentally email editors.
Step 6: Save Basic Configuration.
Step 7: Under the Edit tab, Click Content and complete the following sections.
- Introductory Text: Add a compelling theory/story of change/action in this section.
- Thank You Page Message: Add your thank you text, and attach share links to the Facebook and Twitter images.
- Tag line: Give your letters a short description that will enable you to simply search for published letters.
- Email subjects: The more the better - our tool cycles through the multiple email subjects and randomizes them so the action seems less automated
- Your Message: The default text for the letter sent to target(s). This can be editable or not. You can also leave this field blank and ask people to write individual letters themselves in your placeholder text (higher barrier ask).
- Key Points: provide "key points to consider"- these should be messaging points you are hoping to see published, not instruction or education points for supporters
- Thank You Email: Add a thank you email supporters get after taking the action. Don't forget to add share links to the Facebook and Twitter buttons.
Last and possibly most important step: Test your action thoroughly.
Tip: Consider Fallback target for campaigns targeting elected officials based on postal code look up to ensure that users are able to take action if no usable data is returned for a given data set and postal code.