Features of our Letters to Editors Tool include:
Databases of all local, provincial and national newspapers across Canada.
Postal code lookup of editorial page contact information.
Ability for supporters to send to up to 5 regional newspapers simultaneously.
Embedded message, facts, and quick tips page to guide letter writers.
Level of engagement needed to take action: Higher-barrier ask (Endorsing/Contributing)
The LTE Tool
Provide Key Points - these should be campaign message points you are hoping to see published, not instruction or education points for supporters.
Keep your points organized in subheadings if the need be, but stay concise - no more than 3 short points per topic.
Include multiple email subjects and randomize them so it looks like someone is just emailing the editor. The more subject lines you provide the better.
- Always ask for your supporter's full name on your form, anonymous articles are extremely unlikely to get published!
Automatically insert some introductory text at the beginning of the letter. For example:
Beginning: Dear Editor;
End: I encourage everyone in our community to learn about how we can work together towards a better future at [insert you action URL]
Including a URL of your campaign/action page increases the chance that editors will pick it up and promote the campaign.
Consider writing some alternative key messages you can sub in at a later time to diversify the letters.
Include social media share buttons on the action page.
Don’t forget to build a Thank You Page and send a Thank You Email.
Consider including a copy of the supporter's letter in your Thank You Email.
Guide your supporters:
Encourage supporters to personalize their letters by editing the provided talking points so each letter is unique. This will give your letter more impact and make it much more likely to get published.
Mentioning the name of the local representative in submitted letters makes it far more likely they'll take notice and respond.
✅ Here are some hands-on tips from our friends at OpenMedia:
1. Supporters often miss that it’s an LTE action because everyone is used to email your rep/petition tools. People scan more than they read online. This can be addressed by making the title and text very clearly about an LTTE tool: “Write a letter to your local Newspaper.”
2. *Write talking points so they make sense when copied and pasted - cause many people do just copy and paste even if you discourage it.
3. Some people will not remove the default text at the top of the form. So make sure it makes sense if they leave it in the letter. Do not put basic writing instructions here. A good example “I’m writing today about boarder privacy”
Here’s their action for reference: https://act.openmedia.org/borderwrites