Overview: Choosing your tool(s)

Our tools can be used one at a time or all within one campaign. The New/Mode Community Engagement Toolbox includes the following tools:

New/Mode Engagement Toolbox

• One-Click Petition / Email Your Representative
• Automated Letters to Editors
• One-Click Call Your Representative
• Tweet @YourRep
• One-Click Fax Your Representative

We are more than happy to consult and guide you on your campaign strategy. Questions to consider are your campaign timeline, what are the campaign’s inflection points and how to seize them, the size of your organization’s mailing list, level of engagement of your supporters, do you have or how to best attract coalition partners, social media strategy, etc.

Consider the below Pyramid of Engagement as you think about engaging current and potential supporters in various campaigns and issues. The principle is to begin with low-barrier-to-entry asks and then work your supporters up to higher-investment /higher-influence calls to action, be it contributing a significant amount of their time, or making a donation.

Depending on your strategic needs and goals, you might want to make your first action to be as low-barrier as possible. Starting with low-barrier asks widens your support net and allows individual to become invested in your campaign at a relatively low “cost.” The path you take might be a simple petition campaign followed by a slightly more difficult tool, i.e. and editable letter to MP, maybe followed by asking your action-takers to write a Letter to the Editor.

Or you perhaps have a strong support base already with engaged partners and supporters, and need to raise awareness about an issue in an ongoing campaign - then the Letter to the Editor tool and Tweet @ might be your first choice.